Tag Archive: Morgan McKinley

Following the previous weeks, launch of Morgan McKinley “Tech Tuesday” event, ( Tech Tuesday ) we where to launch Morgan McKinley’s Mobile Monday.

A lot of organising had went into this event so as it approached there’s was a mix of emotions… Excitement and nerves.

Excited for the excellent speakers and networking but also apprehensive… Would people show up? Would the pizza arrive on time? Had we ordered enough drinks? Do we have enough goodie bags to go around? Will the projector work? Will I fluff my lines?

Lucky enough, the reception area at Morgan McKinley quickly filled up with aprox 80 Mobile Monday members.

I was to be the first speaker. My intention was to keep it brief, the basic message being that, although proud of the ongoing partnership, the evening was not about Morgan McKinley, it was about Mobile Monday.


Next time around, I will have more time to develop a little more on the state of the recruitment market for Mobile. Not just to state facts and figures but also to offer Our market experience and knowledge, trends and sentiment. Some of the questions from the floor where eg; that sounds great, but how much will it cost. As such, I can give an insight into that too.


Finishing up my speech, I welcomed Norbert Sagnard.


Norbert gave a brief intro to Mobile Monday, it’s history etc. It originated from Helsinki, Finland, the same country as Nokia, remember them, he quipped.

Kevin Foley, Co-founder & Director of Adforce.com, which was established in 2009 to help companies engage with their customers on mobile, tablet and web. Adforce.com specialises in digital advertising and publishing, helping customers both profit from the opportunities and triumph over the challenges offered by the rapidly changing world of digital media.

Kevin Foley, Co-founder & Director of Adforce.com, which was established in 2009 to help companies engage with their customers on mobile, tablet and web. Adforce.com specialises in digital advertising and publishing, helping customers both profit from the opportunities and triumph over the challenges offered by the rapidly changing world of digital media.

The first Keynote was Kevin Foley of Adforce.com. I had attended another event ( See my blog here )  where another Co-founder ( Colm Grealy) of Adforce had spoken, I knew these guys where doing great work.

Some facts disclosed included; 1.2 million Irish people go online daily, using a mobile device and for an average of 9.2 hours per week.

Kevin showed the audience some of Adforces handy work, mobile web apps they have created. Mostly via HTML5 as opposed to native apps, “it’s all about HTML5”, Kevin said.

3G is helping support rich media and better apps. For example, whereas before developers might have to use lower resolution Gifs etc, HTML5 can support rich media. That said, the environment will be taken into account when developing. For example, if the intended app will likely be used by commuters on Irishrail wifi, it may be more simplistic than those apps which will be used more commonly in a stronger connection area or wifi, eg at home.

The audience where impressed by their showcase of apps. The inevitable question arose, how much, what is the cost. I can understand Kevin’s hesitance to answer to the wide audience but he is right in that, it depends.

Rest assured though, any marketing spend will be tracked and measured via various analytic packages. When dealing with a web/mobile/ad agency clients will seek third party verification. Tools like Flurry and Doubleclick offer this. The message was that Everything (including budget spend and ROI) is accountable once we have URL.

Kevin talked about typical engagement rates. For example, typical desktop banner ads have an average of 0.01, whereas mobile typically has 5 times more than web. According to Kevin, he has never seen it below 0.05 on mobile.

He discussed that, even in games, there is often an aim to reach a data capture point. For example, he showed a game ad app built for Jaguar. Aimed at males, it allowed you to mimic sitting in the car and press the accelerator, giving the user the exhilarating sound of the roaring exhaust. Kevin noted that people won’t buy a car via mobile web, instead the data capture point may be a form at the end; eg, enter your details so a dealer can contact you if you are a sales prospect, the intention being, bring the prospect to the showroom or for a test drive.

He also talked about 2nd screen interaction, something which would later surface in Julian Doulas’ talk. In relation to this he cited Shazam as a marketing tool, particularly useful where other media have an ad with music playing and the shazam logo on it, eg a TV advert. It helps make ads more interactive. Shazam is of course the app which can tell you the name and title of a song playing in the background, and even give an option to purchase the track.

This is not just a novelty, 1 million people in Ireland use it, or at least have it on their phones. That’s a big % of the population.

Julian Douglas, Founder & MD at Entertainment.ie, the most up to date entertainment based website in the country, bringing the latest movie & music news, celebrity gossip, cinema listings and fantastic competitions. Entertianment.ie is part of The Electric Media’s Mobile & App Network.

Julian Douglas, Founder & MD at Entertainment.ie, the most up to date entertainment based website in the country, bringing the latest movie & music news, celebrity gossip, cinema listings and fantastic competitions. Entertianment.ie is part of The Electric Media’s Mobile & App Network.

Next up was Julian Douglas, Founder and MD of the brilliant company that is; Entertainment.ie

I am raging that I missed some of this, as I was tending to pizza deliveries and putting out the beers.

From what I did witness, I liked.    Julian Is a really confident speaker and spoke with passion and great pride, and so he should, for anyone who have used their apps or sites will know how useful they are.

He pondered whether the right move would be to include advertising in the entertainment.ie apps or instead drive them towards their responsive design sites. Nobody likes ads disrupting their experience, especially when the screen is so small.

He talked about second screening and gave a great example as to how optimising user experience is key to users adopting your product. He gave an interesting example where UPC customers use the entertainment.ie TV guide app whilst watching TV, despite UPC having their own guide. Why? Well at least in part, because its simple to use, they have a great User interface which users like.

He went on to discuss how things need to be simple on mobile. He discussed why entertainment.ie offer various apps, they split up their online offering, across different apps, eg TV guide, cinema listings etc.

He acknowledged however that the app needs to offer real value, “people’s phones are just cluttered with apps”.

He warned too that, although apps are great, that they will have their day. The Internet will come up with something cooler.

Tony McCarthy is the founder & CEO of Mobile Media Placement, a Cork company that creates interactive and entertaining game-based advertising for brands that the people will love even more.

Tony McCarthy is the founder & CEO of Mobile Media Placement, a Cork company that creates interactive and entertaining game-based advertising for brands that the people will love even more.

Banner Ads absolutely suck! That was how Tony McCarthy of MobileMediaPlacement.com Began his talk. He said that although mobile advertising is effective, banner ads don’t work in gaming.

He stated that across almost every major market that more time is spent in gaming than is in social networking, with the largest growth area being stay at home mothers.

The gaming market is a busy one and highly competitive. When you shift your focus from the blockbuster titles such as TempleRun (product placement idea for that game would be let the character consume eg a bottle of Lucozade for added energy burst) candy crush, and Angry Birds(Samsung have just signed up for product placement rights) the average return for a game is actually very low. Product placement or at least clever in game advertising, which doesn’t negatively impact user experience, is a viable revenue stream.

Ok, so banner ads don’t work too well, what does? Well, MobileMediaPlacement.com are banking on in game product placement/advertising.

MobileMediaPlacement.com are a recent start up that intend to build games and eventually sell advertising space in the game. For example, take a boxing game… The user’s undivided attention is focused on the game. If there is an advertisement pasted onto the canvas of the ring, the users will notice it.

Another prototype example is a driving game where advertising space could be sold, like billboards. A novel idea for this was that they intend to use this driving game and sell advertising to pizza delivery brands. The idea is that you drive the root and if you beat the actual delivery man, you get the pizza for free.

There where questions from the audience from Zynga employees which questioned the legal and ethical issues relating to marketing towards kids. The marketers in the crowd wanted to know volumes of impressions but more importantly, how this would be traced and measured.

My main concern for this business leads back to a statement which Julian Douglas made about his own business. It all begins with good content, content is everything, content is King. For a start up like this to succeed it will all depend on the quality of their games and the volume of users they can attract. Only after achieving this tipping point, will the marketing vehicle truly take off. The gamer will adopt the game, primarily based on the perceived quality of the game itself.

It seemed to me that the focus was on the advertising, whereas in my opinion, the primary focus should be on creating the games themselves.

I look forward to seeing how MobileMediaPlacement.com get on. There’s no doubt that if somebody can make it work, it will their proud owner; Tony McCarthy. It would be fantastic to see another indigenous gaming company succeed, i really hope it takes off for them.



Between the coming and goings and running out to organise the room for intervals etc, I didn’t catch all of the talks, but from what I did get, I was impressed. Really good content and definitely the most interactive event I’ve come across, lots and lots of audience engagement and questions from the floor, a great buzz and banter.

Momo reception

Thanks all for coming and I look forward to seeing you at the next one!

The Irish Software Association has published a new report titled; Digital Technology Index or “DTI”.
It’s main aims, are to estimate the strength of the indigenous digital technology sector, gauge sentiment and to identify barriers to growth.
Generally, the findings are positive. See some interesting Summary points below (derived from research including responses from the Indigenous digital and software technology community, predominantly from CEO’s and founders of such companies).
  • Ireland’s indigenous software and digital IT sector is growing with almost 730 Irish owned digital technology companies, employing over 10,000 people and contributing €1.8 billion to the economy
  • 72% expect revenues from international sales to increase over the coming year
  • 85% of Irish digital & software technology companies see overall revenues increasing as a result of increased international business
  • Eight out of 10 digital & software technology companies plan to recruit over next three months
  • Survey finds that 51% say sourcing talent is a challenge
  • Access to finance remains a problem for over one-third of Irish software and digital companies
It was also found that levels of confidence are on the up. 63% of DTI respondents where more confident about their businesses than they where three months ago.
See the report here.

Following last Tuesday’s “Mobile Monday” event held in the Guinness Storehouse, RTE Digital caught up with some of the event’s speakers.

See below for some post event interviews .

RTE Digital’s MD Muirne Lafan, talks about Mobile Monday and what mobile means to RTE.

RTE’s Conor Mullen and Comscore’s Donal Howarth talk about Monetisation.

Haoilo’s Tim Arnold and Feedhenry’s Joe Drumgoole, talk about their challenges and success brought about by mobile, for their respective businesses. “We are 5 years into a ten year revolution” J.Drumgoole

StudioPowwow’s Richard Glynn, Marino Software’s Keith Davy, Coder Dojo’s James Whelton and AppTheorem’s Chloe Burke talk; Apps for kids and Apps by kids

Check this out!

Four Irish students have put together this video which documents the wonderful establishment which is; Coderdojo.

For those of you who don’t know, Coderdojo is an Irish venture, which was founded by James Whelton and Bill Liao. It is a global operation, helping children learn how to code, across the world.

Coderdojo is fun for kids, rewarding for the mentors, and I believe, will have a massively positive effect on our future. By engaging children at an early age, it could well support the future of our IT Industry. Right now, there is a shortage of developers. The fact is, we will need more people to work in this area, especially if Ireland really is going to continue as a Digital Hub of Europe.

This video, allows us to meet some inspiring individuals involved with Coderdojo, and take a look at where it is heading.

If you are inspired, and what to get involved, whether as a student, a mentor, by championing a new local dojo, or by supporting/donating, you should visit; http://coderdojo.com/help-us/

See: http://zen.coderdojo.com/dojo for locate a dojo near you.

Momo (Mobile Monday) Dublin had their latest event last Tuesday. Why on a Tuesday? Well, because “we are 6 days ahead of ourselves” quipped the event’s host; Ben Hurley (COO of NDRC)


The event kicked off with an excellent introduction by Mr. Hurley.

Soon after, Donald Hawrath of comScore took the stage and gave a well informed picture of mobile trends. His slides from the day can be accessed here; http://www.comscore.com/content/download/20299/1042315/file/Mobile-Trends.pdf

This led into the first panel discussion, titled; “Making Mobile Platforms Work.” Making up the panel where; Keith Davey of Marino Software, Aisling McCabe from RTE Digital, Gary Leyden of NDRC and Mr Hawrath.

Donald Hawarth fromcomScore, Aisling McCabe from RTÉ Digital, Keith Davey from Marino Software and Gary Leyden from the NDRC.

Donald Hawarth fromcomScore, Aisling McCabe from RTÉ Digital, Keith Davey from Marino Software and Gary Leyden from the NDRC.



This gave us the app developer’s insight. It reminded us that users control how they consume content, across multiple platforms. Each of the panel members gave evidence of how vital the user experience is, regardless of the platform. They also reminded us that, the ecosystem is moving so quickly, and that the Industry has to adapt.

RTE Digital attributed its success to 3 points; 1.) Good quality content, 2.) Knowing the audience, 3.) accessibility via multiple devices.

The next panel discussed the mobile app environment, both from a B2B and a B2C perspective.

Brendan Bourke from Radical, Brendan Conway from iMob Media, Elaine Robison from Meteor, Conor Mullen from RTÉ Digital, and Bruce Bale from Facebook

Brendan Bourke from Radical, Brendan Conway from iMob Media, Elaine Robison from Meteor, Conor Mullen from RTÉ Digital, and Bruce Bale from Facebook


I found it interesting when Conor Mullen of RTE stated that the majority (63%) of online users of rte are mobile.  (Mobile and tablet)

 Interesting as well, was where Brendan Conway discussed location based and proximity marketing – “we now have the delivery mechanism in our back pocket”. This is a topic I blogged about previously, seehttps://daraboland.wordpress.com/2011/06/09/mobile-location-based-marketing/

It was however, the next panel discussion which I found the most interesting.

Rob Cumiskey and Tim Arnold of Hailo, James Whelton from Coder Dojo and Joe Drumgoole of Feed Henry.

Rob Cumiskey and Tim Arnold of Hailo, James Whelton from Coder Dojo and Joe Drumgoole of Feed Henry.


Joe Drumgoole of Feedhenry discussed how Enterprise clients are demanding the same quality as what they have seen in consumer markets.

He also chimed in on the BYOD debate. He said, people can debate it all they want, the fact remains that employees will continue to bring their own devices to work. He stated that, whether he is an advocate of BYOD or not, it doesn’t matter, what matters is that it is happening anyway. He went on to say that it’s expensive to buy devices for employees, so why not embrace it by mobilizing them for their own devices. He made an interesting prediction by saying that soon, large enterprises will have App stores on their corporate intranets, for employees to download what they need, to their own devices.

James Whelton of coder dojo discussed how kids are becoming more interested in web and mobile, a really positive message which was well received by the attendees.

The gents from Hailo brought the discussion back to the need for great design, and how this is key to delivering successful apps, whether native or hybrid.

It’s an ongoing challenge. The most frequently asked questions which Hailo’s customer support teams receive are actually enquiries about functionality which IS in the app. Mobile UX is crucial. The rhetorical question rang out across the room; “how do we use the real estate on the screen, it’s a small screen”.

It was interesting as well because following the Coderdojo talk, the panel where discussing digital natives. Hailo reminds us however, that its not all about digital natives. In fact, they told us the average age of taxi drivers here is 57. Many of their users had never used apps, many didn’t even have email accounts. Their app, has to be intuitive.

The final round of talks invited some promising app makers to the stage, to introduce themselves.

Treemetrics,  Studio PowWow and Transact Carbon, Chloe Burke

Treemetrics, Studio PowWow and Transact Carbon, Chloe Burke


Of those, I found 2 particularly noteworthy.

One was Studio Pow Wow’s Richard Glynn.

It was interesting because they are different, their “World of ShipAntics” project is a little out there, and that to me, is cool. It gave a good insight as well, to monetizing apps which are designed for young people.

There is a lot of regulation around this (see Kopa). It is also challenging because, although designed for the end user ( children), the customer is actually the patent.

The real star of the show though, was Chloe Burke, the 14 year old app developer. She told us how she revolutionised the theorem market, by making maths theorems mobile.

She is a product of Coderdojo Dcu. After hearing about it on Bobby Kerr’s radio programme, she decided to check it out, and hasn’t looked back since. And why should she. She should only be looking forward, I think the future is bright for young Chloe.

She touched on Mobile UX , where she discussed how she wanted to make it engaging for kids. She said that maths has never really been seen as cool, and that it probably won’t be, but her app does make it more engaging and fun. She selected the colours carefully and inserted cool diagrams and clickable buttons.

She touched as well, on one barrier to entry to this market. Her app is on android (320 downloads) yet she was conscious that not everyone her age had a smart phone, so it is also online. You won’t find it on iOS though. Why? Because Chloe and her brother pooled their pocket money together yet still can’t cover Apples demands.

The event was a success. It was well organised, with excellent speakers. It succeeded in bringing us on a journey through the mobile landscape as it stands and gave us a good insight into where it is going.

It did so, by offering different perspectives, whether that be from an App Developer, Marketer, Investor, or from Industry Giants like Facebook.

It was a nice atmosphere too, and the networking potential (and free coffee and cakes) was great.

Daniel Dunne of Morgan McKinley

Daniel Dunne of Morgan McKinley

One of the speakers had highlighted that we run the risk of damaging the market, by overcome locating it, like other areas of IT, the Industry has mystified it by constantly bringing out new acronym ons, new buzz words etc.

Momo Dublin however, highlighted the extent to which the ecosystem is changing, but really succeeded in making simplicity out of a complex area.



I look forward to the next Mobile Monday.

If you are interested in networking with fellow developers, in your particular field, meetup.com is a good start.

Some Web Events or “meetups” around Dublin this month include:


Monthly DublinJS meetup

Tuesday, May 7, 2013

6:30 PM to 8:30 PM


MMUG – Dublin

Introduction to Kinetic.js – a HTML5 Canvas Framework

Tuesday, May 7, 2013

From 7:30 PM


Python Ireland

Building web applications with Flask

Wednesday, May 8, 2013

6:15 PM to 8:00 PM


Dublin Groovy User Group

Grails Study Group

Thursday, May 9, 2013

From 7:00 PM


Scratch Day Ireland

Aimed at kids, but all welcome. Helping Kids to program their own interactive stories, games, and animations

(CoderDojo members will be interested in this one)

Saturday, May 18, 2013

From 11:00 am


Ruby Ireland

Drive a common sign-up flow across native web, iOS and Android clients

Tuesday, May 21, 2013

From 6:30 PM


Drupal Camp

Learn about Drupal, and how to use it from a mix of people from Ireland’s top Drupal experts

Friday, May 24th – 25th, 2013


Node.js Dublin

This month’s Node.js meetup, speakers including; Dominykas Blyžė, Daniel McKay and Isaac Schlueter

Thursday, May 30th, 2013

From 6:30 PM


Meetup in particular is a great site. Why not join some groups and get involved?

Node.js Dublin is back! The once monthly meetup for Javascript enthusiasts is set to kick off again on Thursday (25th) evening at 6.30.

I attended last month’s event which featured Dominic Tarr, Paolo Fragomeni, Rod Vagg and Fred George. That one centred around LevelDB and Node.js


For someone like myself (an enthusiast but not a programming whizz), I found that a lot of the content went over my head, yet I really did leave with a better understanding of how LevelDB works, and why it can be better than SQL databases, which have a relational data model.



Scattered around the room where some of the brightest minds and best developers in the country, and some light-hearted debate would often ensue after each speaker.


Node.js Dublin always produces the goods when it comes to delivering top notch speakers. And, the venue is incredible. Held in Engine Yard Offices (above Dog Patch Labs on Barrow Street), they are some of the most impressive offices  I’ve ever seen. But the thing I like the most about Node.js Dublin meet ups is… the unlimited free pizza and beer. What I mean by that , is the atmosphere it helps engrain in the events. The subject matter is serious but the atmosphere relaxed. Theres no awkward introductions, shaking of hands and exchanging of business cards, its just not that kind of vibe. Not like some of those other stuffy events.


Check it out on Thursday, where Dominic Tarr will talk about; Streams in Node.js, Richard Rodger, about; Anatomy of an app, Anton Whalley, about; Nodecopters are alive! and Nuno Job, about; Realtime Apps.

See; http://www.nodejsdublin.com/ for details.

Oh, and for those of you whom are working on iOS or Android, you should check out the events held in Engine Yard too. You missed the Android event held last Tuesday  ( http://www.meetup.com/mobile-app-development-dublin/events/106061882/  )   , but the next iOS event   ( http://www.meetup.com/mobile-app-development-dublin/events/106062052/    )  is running on Tuesday.

“MoCloud” is on tomorrow. What’s MoCloud? Its an event, a series of talks on topics re: “Mobile Apps and the Cloud – The Perfect Combination”

Somewhat frustratingly, the event is on during the day, during work hours, so I won’t be attending. It does look though, like you can drop in to a specific talk which may be of interest, and leave thereafter.

If then, you are based around NCI, and are interested in Mobile Apps, why not check it out?

The talks are as follows:

1400-1430 User Experience in Successful Custom Mobile applications powered by big data      ManuelSaez DirectorMobilityInnovationCenter and Sean Long User Experience Architect at SAP’s MobilityInnovationCenter

1430-1450  Threats to the Enterprise from Social Media usage – Paul Malone Project Manager with TSSG in Waterford Institute of Technology

1450-1510  Social and Mobile app development in the cloud – Peter Elger CTO Betapond

1600-1620  Why you should build Mobile Web Sites instead of Apps – Richard Rodger Richard Rodger COO of Nearform

1620-1640  Around Security of Mobile Cloud – Pat Larkin

1640-1730 Roundtable Moderated by Paul Hearns Editor of Computerscope

See full details here: http://www.cloud-arena.com/mocloud.html

The next UXPA supported event; The UX Factor, is scheduled for the 10th of April, and will be held in the Digital Hub. This is kicking off the IIA’s programme of talks, which will focus on different areas of the digital Industry.

This event will hone in on topics such as; inclusive design, mobile development and bridging the gap between aesthetic design and effective customer experience.

See here for details

And see below some pictures from the last UXPA event.

UXPA Morgan McKinley event

UXPA Morgan McKinley event

UXPA Morgan McKinley event

UXPA Morgan McKinley event

UXPA Morgan McKinley event

UXPA Morgan McKinley event

UXPA Morgan McKinley event

UXPA Morgan McKinley event

One of my blogroll favourites, is Paul Olyslager’s; http://www.paulolyslager.com/.


One of his latest posts discusses what he feels are the most common misconceptions about users, and how this can contribute to poor interface design, and ultimately, “bad UX”.


He discusses also, how it is really hard to look at your own product, website, interface, etc; objectively. He also underlines that, typically, you will not fit the profile of a “typical user”.


In his post, he highlights 9 misconceptions, and offers creative advice around approaching each of them.


There are, in fact, lots of ways to approach these issues. Its about understanding the users, knowing what they want and reacting accordingly. All in the pursuit, of good UX.


So, what are the misconceptions?


1.) Your users like having options, but hate make decisions

2.) People don’t read all your content

3.) Your website users don’t come through your front door

4.) You are not your users

5.) Your users look to the actions of others to guide them

6.) Your users are creatures of habit…

7.) Your website visitors are impatient

8.) Users will click more than 3 times…

9.) People hate scrolling but do it anyway


For more, check out Paul’s blog.