Tag Archive: Morgan McKinley Recruitment

Following last Tuesday’s “Mobile Monday” event held in the Guinness Storehouse, RTE Digital caught up with some of the event’s speakers.

See below for some post event interviews .

RTE Digital’s MD Muirne Lafan, talks about Mobile Monday and what mobile means to RTE.

RTE’s Conor Mullen and Comscore’s Donal Howarth talk about Monetisation.

Haoilo’s Tim Arnold and Feedhenry’s Joe Drumgoole, talk about their challenges and success brought about by mobile, for their respective businesses. “We are 5 years into a ten year revolution” J.Drumgoole

StudioPowwow’s Richard Glynn, Marino Software’s Keith Davy, Coder Dojo’s James Whelton and AppTheorem’s Chloe Burke talk; Apps for kids and Apps by kids


Check this out!

Four Irish students have put together this video which documents the wonderful establishment which is; Coderdojo.

For those of you who don’t know, Coderdojo is an Irish venture, which was founded by James Whelton and Bill Liao. It is a global operation, helping children learn how to code, across the world.

Coderdojo is fun for kids, rewarding for the mentors, and I believe, will have a massively positive effect on our future. By engaging children at an early age, it could well support the future of our IT Industry. Right now, there is a shortage of developers. The fact is, we will need more people to work in this area, especially if Ireland really is going to continue as a Digital Hub of Europe.

This video, allows us to meet some inspiring individuals involved with Coderdojo, and take a look at where it is heading.

If you are inspired, and what to get involved, whether as a student, a mentor, by championing a new local dojo, or by supporting/donating, you should visit; http://coderdojo.com/help-us/

See: http://zen.coderdojo.com/dojo for locate a dojo near you.

Momo (Mobile Monday) Dublin had their latest event last Tuesday. Why on a Tuesday? Well, because “we are 6 days ahead of ourselves” quipped the event’s host; Ben Hurley (COO of NDRC)


The event kicked off with an excellent introduction by Mr. Hurley.

Soon after, Donald Hawrath of comScore took the stage and gave a well informed picture of mobile trends. His slides from the day can be accessed here; http://www.comscore.com/content/download/20299/1042315/file/Mobile-Trends.pdf

This led into the first panel discussion, titled; “Making Mobile Platforms Work.” Making up the panel where; Keith Davey of Marino Software, Aisling McCabe from RTE Digital, Gary Leyden of NDRC and Mr Hawrath.

Donald Hawarth fromcomScore, Aisling McCabe from RTÉ Digital, Keith Davey from Marino Software and Gary Leyden from the NDRC.

Donald Hawarth fromcomScore, Aisling McCabe from RTÉ Digital, Keith Davey from Marino Software and Gary Leyden from the NDRC.



This gave us the app developer’s insight. It reminded us that users control how they consume content, across multiple platforms. Each of the panel members gave evidence of how vital the user experience is, regardless of the platform. They also reminded us that, the ecosystem is moving so quickly, and that the Industry has to adapt.

RTE Digital attributed its success to 3 points; 1.) Good quality content, 2.) Knowing the audience, 3.) accessibility via multiple devices.

The next panel discussed the mobile app environment, both from a B2B and a B2C perspective.

Brendan Bourke from Radical, Brendan Conway from iMob Media, Elaine Robison from Meteor, Conor Mullen from RTÉ Digital, and Bruce Bale from Facebook

Brendan Bourke from Radical, Brendan Conway from iMob Media, Elaine Robison from Meteor, Conor Mullen from RTÉ Digital, and Bruce Bale from Facebook


I found it interesting when Conor Mullen of RTE stated that the majority (63%) of online users of rte are mobile.  (Mobile and tablet)

 Interesting as well, was where Brendan Conway discussed location based and proximity marketing – “we now have the delivery mechanism in our back pocket”. This is a topic I blogged about previously, seehttps://daraboland.wordpress.com/2011/06/09/mobile-location-based-marketing/

It was however, the next panel discussion which I found the most interesting.

Rob Cumiskey and Tim Arnold of Hailo, James Whelton from Coder Dojo and Joe Drumgoole of Feed Henry.

Rob Cumiskey and Tim Arnold of Hailo, James Whelton from Coder Dojo and Joe Drumgoole of Feed Henry.


Joe Drumgoole of Feedhenry discussed how Enterprise clients are demanding the same quality as what they have seen in consumer markets.

He also chimed in on the BYOD debate. He said, people can debate it all they want, the fact remains that employees will continue to bring their own devices to work. He stated that, whether he is an advocate of BYOD or not, it doesn’t matter, what matters is that it is happening anyway. He went on to say that it’s expensive to buy devices for employees, so why not embrace it by mobilizing them for their own devices. He made an interesting prediction by saying that soon, large enterprises will have App stores on their corporate intranets, for employees to download what they need, to their own devices.

James Whelton of coder dojo discussed how kids are becoming more interested in web and mobile, a really positive message which was well received by the attendees.

The gents from Hailo brought the discussion back to the need for great design, and how this is key to delivering successful apps, whether native or hybrid.

It’s an ongoing challenge. The most frequently asked questions which Hailo’s customer support teams receive are actually enquiries about functionality which IS in the app. Mobile UX is crucial. The rhetorical question rang out across the room; “how do we use the real estate on the screen, it’s a small screen”.

It was interesting as well because following the Coderdojo talk, the panel where discussing digital natives. Hailo reminds us however, that its not all about digital natives. In fact, they told us the average age of taxi drivers here is 57. Many of their users had never used apps, many didn’t even have email accounts. Their app, has to be intuitive.

The final round of talks invited some promising app makers to the stage, to introduce themselves.

Treemetrics,  Studio PowWow and Transact Carbon, Chloe Burke

Treemetrics, Studio PowWow and Transact Carbon, Chloe Burke


Of those, I found 2 particularly noteworthy.

One was Studio Pow Wow’s Richard Glynn.

It was interesting because they are different, their “World of ShipAntics” project is a little out there, and that to me, is cool. It gave a good insight as well, to monetizing apps which are designed for young people.

There is a lot of regulation around this (see Kopa). It is also challenging because, although designed for the end user ( children), the customer is actually the patent.

The real star of the show though, was Chloe Burke, the 14 year old app developer. She told us how she revolutionised the theorem market, by making maths theorems mobile.

She is a product of Coderdojo Dcu. After hearing about it on Bobby Kerr’s radio programme, she decided to check it out, and hasn’t looked back since. And why should she. She should only be looking forward, I think the future is bright for young Chloe.

She touched on Mobile UX , where she discussed how she wanted to make it engaging for kids. She said that maths has never really been seen as cool, and that it probably won’t be, but her app does make it more engaging and fun. She selected the colours carefully and inserted cool diagrams and clickable buttons.

She touched as well, on one barrier to entry to this market. Her app is on android (320 downloads) yet she was conscious that not everyone her age had a smart phone, so it is also online. You won’t find it on iOS though. Why? Because Chloe and her brother pooled their pocket money together yet still can’t cover Apples demands.

The event was a success. It was well organised, with excellent speakers. It succeeded in bringing us on a journey through the mobile landscape as it stands and gave us a good insight into where it is going.

It did so, by offering different perspectives, whether that be from an App Developer, Marketer, Investor, or from Industry Giants like Facebook.

It was a nice atmosphere too, and the networking potential (and free coffee and cakes) was great.

Daniel Dunne of Morgan McKinley

Daniel Dunne of Morgan McKinley

One of the speakers had highlighted that we run the risk of damaging the market, by overcome locating it, like other areas of IT, the Industry has mystified it by constantly bringing out new acronym ons, new buzz words etc.

Momo Dublin however, highlighted the extent to which the ecosystem is changing, but really succeeded in making simplicity out of a complex area.



I look forward to the next Mobile Monday.

The 14th of May is a not a Monday, it is a Tuesday.  It is however; Mobile Monday. This time around, it will be held in St. James’s Gate.

MoMo (Mobile Monday) Dublin are teaming up with RTE Digital, to chair the upcoming discussion around the opportunities and challenges in the Mobile Ecosystem.

Why not head along to join the discussion on; current trends / opportunities, the business models around mobile platforms and services, mobile monetisation and the drivers behind in-app advertising revenue.

The future is mobile. We know this. So, this meet up, may help you, not only identify key challenges, but also in helping you seize the massive opportunities which Mobile offers. When it comes to the speakers, it’s a star studded line-up. No matter who you are, you are bound to learn something from this event.

See lineup below, taken from; http://momodublin.com/?p=234

09:15 Registration Tea/Coffee/Networking

09:30 Welcome Chair – CEO, NDRC, Ben Hurley

09:45 “Mobile Trends” Donald Howarth, comScore

10:00 “Making Mobile Platforms Work

What are the key mobile opportunities businesses need to grasp to make their mobile platforms and services really work for them

  • comScore – Donald Howarth
  • RTÉ Digital – Aisling McCabe
  • Marino Software – Keith Davey
  • NDRC – Gary Leyden

10:20 “The Mobile App Environment  B2B and B2C

Key success measures through the eyes of successful B2B App developers. From a B2C perspective, addressing Mobile Monetisation through Advertising and Apps by attempting to demystify mobile.

  • RTÉ Digital – Conor Mullen
  • Radical – Brendan Bourke
  • iMob Media – Brendan Conway
  • Paypal
  • Facebook

10:50 Refreshments break

11:00 “Case Studies: Hailo and Coder Dojo

Hailo discusses the international taxi app phenomena and Coder Dojo talks about the future generation of Mobile

  • Hailo – Rob Cumiskey, Tim Arnold
  • Coder Dojo – James Whelton

11:20 “Mobile across industries

All you need to know about successful mobile organisations in 3 minutes:

  • Treemetrics
  • Studio PowWow
  • Coder Dojo
  • Transact Carbon

11:40 Q&A’s/Close

This is a free event, but prior registration is required.

About Mobile Monday:

One of my blogroll favourites, is Paul Olyslager’s; http://www.paulolyslager.com/.


One of his latest posts discusses what he feels are the most common misconceptions about users, and how this can contribute to poor interface design, and ultimately, “bad UX”.


He discusses also, how it is really hard to look at your own product, website, interface, etc; objectively. He also underlines that, typically, you will not fit the profile of a “typical user”.


In his post, he highlights 9 misconceptions, and offers creative advice around approaching each of them.


There are, in fact, lots of ways to approach these issues. Its about understanding the users, knowing what they want and reacting accordingly. All in the pursuit, of good UX.


So, what are the misconceptions?


1.) Your users like having options, but hate make decisions

2.) People don’t read all your content

3.) Your website users don’t come through your front door

4.) You are not your users

5.) Your users look to the actions of others to guide them

6.) Your users are creatures of habit…

7.) Your website visitors are impatient

8.) Users will click more than 3 times…

9.) People hate scrolling but do it anyway


For more, check out Paul’s blog.

Have you checked out Idea Magazine yet?

The latest magazine, or “e-zine”, features a great article providing advice on User Experience and Design. In it, the Director of UX for Dublin Based; Graphic Mint; Mr. Seamus Byrne, answers some common questions, such as;

1) What is the difference between user-centered design, usability, and user experience?

2) Selling user experience can be tough when the client is confident that their approach is correct. Do you have any ideas to help to “gently encourage” a client to spend some time focusing on user experience?

3) My client doesn’t have a budget for usability testing, but I think it’s quite critical for their project. What are some ways to do user testing on the cheap?

4) I didn’t study user experience in school, but now I think that is the area I’d like to specialize in. Where should I start? Should I find an internship, read certain books, take a course, other ideas?

5) I’m hearing a lot about “mobile first” design. Should we really be starting from there now?

6) Are personas really that helpful? What kind of data should I incorporate into my personas to make them more useful?

7) If you’re a UX designer, do you have a “typical day”? What kinds of things would you typically spend your day doing?

Click http://readidea.com/magazines/issue6/ask-the-expert.html for the full interview, and why not download a couple of issues while you’re at it? You can download as ePub, in Kindle format, read it in your browser or listen in on some Podcasts.

Planning UX can become a balancing act between getting the correct amount of user input within the constraints of a project.

As with most projects, a fundamental is to establish the best use of your time. Also crucial, is to optimise results, within a budget.

If you are interested in choosing the right mix of tools, to optimise UX, within a tight budget, this event might be of interest…

This event will offer a solid introduction to UX, and offer a practical guide / approach to implementing UX; “On a Shoestring”.

This is a little boastful, but also pretty cool!

I have received an email from LinkedIn, notifying me that my profile is among the top 1% most viewed profiles of 2012.

With 200 million LinkedIn members, that means I could be the most viewed, or in the top 2 million, they didn’t say 🙂 Coming 2 millionth doesn’t sound like quite the same achievement though!



LinkedIn probably designed this initiative for 2 reasons; 1.) to thank and encourage its elite members and 2.) to tap into the inherent narcissism of social / professional media communication.

Scepticism aside though, Linkedin is a powerful tool.

One person who knows this is my colleague Darren, who is a super user of LinkedIn, and regularly gives training sessions on how to optimise usage. He was also approached by Linkedin, and awarded the top 1% status.

He wrote a blog about; “How to get yourself into the Top 1% most viewed profiles on Linkedin”. You can read the blog here.

And Linkin with me here 🙂

There should be two important dates in your diary for this month.

The first is 14th February, Valentines day. The second is 28th February, the UXPA event; “Why Experience Matters”

I can’t help with Valentines day dates, but I would be more then happy to discuss the latter with you…

UXPA Ireland, in association with Morgan McKinley and hosted by Eircom, are offering a free event. This will offer an excellent insight into the latest news in the UX world. It also offers good networking potential, with companies and practitioners, from Industry and University set to attend.

See below description, courtesy of Eventbrite;

Many of the most important interactions with a business take place before you actually become a customer – like looking around a shop, waiting to be served, or seeing an advert. This is why many web and software designers use the term user experience to reflect that the person interacting with the product or service may not be a customer as such.

Amid the rise of digital technologies and marketing, some might regard User Experience as a business buzzword.

  • What is User Experience all about?
  • Does User Experience make a difference, and if so, how?
  • Who are the people doing it?
  • How can you improve the user experience of your product or services?
  • How can you get involved or find someone to deliver UX services for you?

The UXPA is hosting this event to bring together interested parties to discuss these questions and more.

Event Programme

18:25 – Meet @ The Customer Experience Room, Eircom, 1 HSQ, Heuston, Dublin and refreshments

Welcome from the UXPA Ireland President, Stephan Weibelzahl

An overview from UX Consultant and Author, Matt Watkinson

Viewpoints from the agency, client-side, and academic spheres of UX

A Q&A session with the panel of speakers

19:45 – Networking


The event will take place in the Customer Experience Room at Eircom, 1HSQ, Heuston, Dublin, not far from Heuston station.

Morgan McKinley consultants will be there to greet you, look forward to seeing you on the 28th 🙂

The proliferation of Web and Mobile means that Web and Mobile Designers and Developers are in demand. I speak with Designers and Developers, and the Companies who seek these people, every day.

It is true that, over the last couple of years, the acronyms “UI” and “UX” are appearing on more and more jobs specs and more and more CVs. UI Designers, UI Developers and UX designers. These, of course, relate to the acronyms; User Experience and User Interface.

What prompted me to write this blog, was a conversation I had with a candidate this week.

I had been discussing a particular contract opportunity with him and was qualifying his skillset V’s the requirements. Throughout this candidate’s career, he has described himself as a UX Consultant, UX Architect, UX Engineer, UX Strategist or UX Specialist.

Because the role I was hiring for was for that of a UI Developer, I was curious as the extent to his knowledge of particular front-end development languages. I was trying to ascertain, how much of his experience was hands on UI development and how much was more high level UX design.

My efforts led me to saying something to the effect of; “I know UI is an element of the broader UX, but I really want you to elaborate as to your hands on UI Development”. I was a little taken back when this particular candidate’s response; “they are the same thing”. He went one step further and stated that he could play a game of Recruitment Buzzword Bingo, and do a “replace all” on his CV: UX –> UI.

This prompted a telephone debate, as we began to discuss the intricacies and eventually, we where both in agreement that UI is a part of UX, yet UI and UX are separate entities.

After the call, I realised that, the candidate in fact has all the necessary skills to be an excellent candidate for the role; UI Developer. I believe that, his CV did not highlight in great detail all the development work, because the particular candidate was probably worried that by doing so, he could marginalize himself as being “JUST” an interface designer/developer. He wanted to ensure that his impressive experience with the broader nature of UX was also highlighted.

The reason why he had displayed his CV that way, is probably in response to the general lack of understanding between the two concepts.

Props to Dan Willis’s blog; http://www.dswillis.com/ for the below image:









Because UX is generally followed by the word; design, it is easy to see why people could come to see UX designers as the same as UI designers. However, UX design work is different to that of a visual or interface designer’s work. This is because, a lot of UX relates to the intangible design features of a particular strategy, that in turn, brings the user to a solution. It encompasses the overall experience of the user.


Image Props; http://www.uxisnotui.com/