Momo (Mobile Monday) Dublin had their latest event last Tuesday. Why on a Tuesday? Well, because “we are 6 days ahead of ourselves” quipped the event’s host; Ben Hurley (COO of NDRC)
The event kicked off with an excellent introduction by Mr. Hurley.
Soon after, Donald Hawrath of comScore took the stage and gave a well informed picture of mobile trends. His slides from the day can be accessed here; http://www.comscore.com/content/download/20299/1042315/file/Mobile-Trends.pdf
This led into the first panel discussion, titled; “Making Mobile Platforms Work.” Making up the panel where; Keith Davey of Marino Software, Aisling McCabe from RTE Digital, Gary Leyden of NDRC and Mr Hawrath.
This gave us the app developer’s insight. It reminded us that users control how they consume content, across multiple platforms. Each of the panel members gave evidence of how vital the user experience is, regardless of the platform. They also reminded us that, the ecosystem is moving so quickly, and that the Industry has to adapt.
RTE Digital attributed its success to 3 points; 1.) Good quality content, 2.) Knowing the audience, 3.) accessibility via multiple devices.
The next panel discussed the mobile app environment, both from a B2B and a B2C perspective.
I found it interesting when Conor Mullen of RTE stated that the majority (63%) of online users of rte are mobile. (Mobile and tablet)
Interesting as well, was where Brendan Conway discussed location based and proximity marketing – “we now have the delivery mechanism in our back pocket”. This is a topic I blogged about previously, see; https://daraboland.wordpress.com/2011/06/09/mobile-location-based-marketing/
It was however, the next panel discussion which I found the most interesting.
Joe Drumgoole of Feedhenry discussed how Enterprise clients are demanding the same quality as what they have seen in consumer markets.
He also chimed in on the BYOD debate. He said, people can debate it all they want, the fact remains that employees will continue to bring their own devices to work. He stated that, whether he is an advocate of BYOD or not, it doesn’t matter, what matters is that it is happening anyway. He went on to say that it’s expensive to buy devices for employees, so why not embrace it by mobilizing them for their own devices. He made an interesting prediction by saying that soon, large enterprises will have App stores on their corporate intranets, for employees to download what they need, to their own devices.
James Whelton of coder dojo discussed how kids are becoming more interested in web and mobile, a really positive message which was well received by the attendees.
The gents from Hailo brought the discussion back to the need for great design, and how this is key to delivering successful apps, whether native or hybrid.
It’s an ongoing challenge. The most frequently asked questions which Hailo’s customer support teams receive are actually enquiries about functionality which IS in the app. Mobile UX is crucial. The rhetorical question rang out across the room; “how do we use the real estate on the screen, it’s a small screen”.
It was interesting as well because following the Coderdojo talk, the panel where discussing digital natives. Hailo reminds us however, that its not all about digital natives. In fact, they told us the average age of taxi drivers here is 57. Many of their users had never used apps, many didn’t even have email accounts. Their app, has to be intuitive.
The final round of talks invited some promising app makers to the stage, to introduce themselves.
Of those, I found 2 particularly noteworthy.
One was Studio Pow Wow’s Richard Glynn.
It was interesting because they are different, their “World of ShipAntics” project is a little out there, and that to me, is cool. It gave a good insight as well, to monetizing apps which are designed for young people.
There is a lot of regulation around this (see Kopa). It is also challenging because, although designed for the end user ( children), the customer is actually the patent.
The real star of the show though, was Chloe Burke, the 14 year old app developer. She told us how she revolutionised the theorem market, by making maths theorems mobile.
She is a product of Coderdojo Dcu. After hearing about it on Bobby Kerr’s radio programme, she decided to check it out, and hasn’t looked back since. And why should she. She should only be looking forward, I think the future is bright for young Chloe.
She touched on Mobile UX , where she discussed how she wanted to make it engaging for kids. She said that maths has never really been seen as cool, and that it probably won’t be, but her app does make it more engaging and fun. She selected the colours carefully and inserted cool diagrams and clickable buttons.
She touched as well, on one barrier to entry to this market. Her app is on android (320 downloads) yet she was conscious that not everyone her age had a smart phone, so it is also online. You won’t find it on iOS though. Why? Because Chloe and her brother pooled their pocket money together yet still can’t cover Apples demands.
The event was a success. It was well organised, with excellent speakers. It succeeded in bringing us on a journey through the mobile landscape as it stands and gave us a good insight into where it is going.
It did so, by offering different perspectives, whether that be from an App Developer, Marketer, Investor, or from Industry Giants like Facebook.
It was a nice atmosphere too, and the networking potential (and free coffee and cakes) was great.
One of the speakers had highlighted that we run the risk of damaging the market, by overcome locating it, like other areas of IT, the Industry has mystified it by constantly bringing out new acronym ons, new buzz words etc.
Momo Dublin however, highlighted the extent to which the ecosystem is changing, but really succeeded in making simplicity out of a complex area.
I look forward to the next Mobile Monday.